Science-Backed Nutrition Meets Sustainable Lifestyle Change
JacobFoods is my way of providing evidenced-based nutrition consulting and education that helps you make confident, sustainable choices to improve your health without becoming obsessed with it
Jacob Smith, MS Dietetics
Who am I?
I’m originally from Northern Idaho, but after finishing school I moved to Los Angeles to continue building my career in nutrition coaching and public education.
I grew up as an athletic kid. Multiple sports, lifting weights, pushing myself physically - that was normal for me. But when I started trying to “optimize” my health, I fell into the same trap many people do.
I went all in on restrictive diets. Carnivore. Low-carb. Fear of anything processed. If someone online said it was toxic, I avoided it. What I didn’t realize at the time was that I was slowly building a damaged relationship with food.
That experience changed the direction of my life.
I decided to study nutrition formally so I could understand what was actually supported by evidence. I earned my bachelor’s degree in Food and Nutrition from the University of Idaho while working as a personal trainer. I then completed my master’s degree in Dietetics, while I worked as a nutrition counselor helping clients create sustainable, realistic change.
During graduate school, I began sharing what I was learning online under the name JacobFoods. What started as a small project grew into a platform with over 250,000 followers and more than 20 million monthly views.
My mission is simple:
Cut through misinformation.
Help people escape extreme, fear-based thinking around food.
Promote a balanced lifestyle that supports both physical health and mental well-being.
Today, I continue creating content while offering one-on-one coaching for individuals who want practical, evidence-based guidance.
I am currently an RD2B and eligible to sit for the Registered Dietitian credentialing exam.
The Foundation of Nutrition Literacy
JacobFoods is my way of putting evidence-based nutrition into real people’s lives. With a master’s degree in dietetics, I focus on helping you understand the ‘why’ behind your food choices. My goal is to give you clear, science-backed guidance so you can feel confident, informed, and in control of your nutrition every day
My Nutrition Services
One-Time Nutrition Consult (Coming Soon)
Get on a call with me to gameplan your future of nutrition and exercise. No extended commitments.
“Knowing that you were really paying attention to what I was eating. That level of support and honesty helped me stay consistent in a way I hadn't been able to on my own.”
- Gil, former client
"I felt extremely comfortable communicating my struggles and hurdles and how we were able to game plan alternative solutions... You anchored me in many times when I felt like I was about to binge eat and even when I did slip, you helped me reset instead of spiraling. That made a huge difference for me."
Gil
"You were very understanding of the fact that I was a beginner and that I didn't know much at the start... you never told me that I should try harder or that I was a liar, instead you came up with a plan to help me lose weight easier and if it wasn't for your help, I think I would've quite immediately."
Meghna
"In the time working with Jacob I ended up losing around twenty pounds, most of my bloodwork markers came back much more positive than they were before... my relationship with food improved tenfold."
Chris
What my clients say about my coaching
Weight Loss Graphs Can Look Like This...
13lbs
(in just a few weeks)
20lbs
20lbs
11lbs
Remember to only listen to people who use the "E word"... Evidence.
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